Dec 15, 2025  
(oid=3) 2018-2019 Undergraduate Catalog 
    
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(oid=3) 2018-2019 Undergraduate Catalog

MK 351 - Principles of Marketing

Examines factors relevant to the marketing mix (product, promotion, distribution, and price) and to marketing management.
Lecture Hours: 3 Credits: 3 Lab Hours: 0